Mavin Records Gets Multimillion Dollar Investment From Kupanda Holdings
31 January 2019 Entertainment
The Don Jazzy led record label recently secured a partnership with Kupanda Holdings which is aimed at creating better opportunities for African music.
The record label, which is focused on scaling operations to meet the rapidly growing international demand for African music, on growing its roster and on strengthening its services across A&R, touring, marketing, distribution, publishing and partnerships.
“Our mission is to grow Mavin Global into the music powerhouse of Africa”, explains Michael Collins Ajereh a.k.a Don Jazzy, Mavin Global President and Founder.
“By collaborating with artists, African creatives, local and international partners, we can become a globally recognized household name and the go-to platform for connecting African music with the world.”
Mavin is home to top African artists like Tiwa Savage and Korede Bello. Since its inception in 2012, Mavin has been an industry leader in leveraging digital platforms like Youtube, Twitter and Instagram, both to reach local audiences and grow significant fanbases among the African diaspora in the US, Europe and UK.
This investment will enable the company to strengthen this advantage as it develops brand partnerships that support its artists’ values and stories.
“With the resources and operational capacity Kupanda Capital brings along with its investment, Mavin is now ready to grow our artist roster and facilitate partnerships at a global scale.
We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry,” said Tega Oghenejobo, Chief Operating Officer of Mavin Global.
“Between Don Jazzy’s leadership in defining the sound of modern Afrobeats and developing top African artists, Mavin Global has a unique advantage and opportunity to build the record label that will accelerate the promotion of African popular music to the world.
We are impressed by the Mavin team’s experience and are pleased to partner with them in their next phase of growth.” said Bobby Pittman, Co-Founder and Managing Partner at Kupanda Capital, an investment and advisory firm.
“This partnership is an excellent opportunity for us at Kupanda Capital to deploy our business building capabilities alongside our data-driven knowledge of the African consumer to scale Mavin’s operations across Africa, and globally.” said Linda Oramasionwu-Leverette, Co-Founder and Partner at Kupanda Capital.